Delivering real customer value is a challenge for every business. Customer value is often interpreted by marketing, designed by engineering, delivered by operations through a series of hand-offs and not through a consistent process. Existing approaches lead to missing the mark on delivering real value and result in declining business.

The Oregon Chapter of the Product Development and Management Association (PDMA) invites you to its May Learning and Networking Event. At this event, John Geffel will describe a comprehensive value framework. This framework provides a clear approach to finding the value drivers, understanding how the customer perceives value, and describing how to deliver customer value. This talk will emphasize the practical aspects of the approach so that the attendees will leave with an understanding of the steps needed to use it themselves.

Moderator: Louis Testa

Speaker: John Geffel

Managing Partner at VALUE:driven Group, previously SVP at Sage and SVP at Timberline Software

Date, Time, and Cost

Thursday, May 24, 2012

5:30 – 6:00 Registration, snacks and networking

6:00 – 7:30 Presentation and discussion

7:30 – 8:00 Snacks and networking

$20 on-line registration prior to the event

$25 at the door

A discount is available for PDMA members.

Go to the website above to register for this event

A special thanks to the Oregon Technology Business Center (OTBC) for hosting this event.

Acknowledgement: For more details on the event and the speakers and to register on-line, visit www.pdma.org/oregon

The Product Development and Management Association (PDMA) is the premier global advocate for product development and management professionals. The Oregon chapter's mission is to help local professionals and organizations to identify, develop, and launch more innovative and profitable products and services through cross-industry collaboration, thought leadership, and the sharing of best practices and practical knowledge. For more information about the Oregon Chapter of the PDMA, please contact:

Miki Tokola, Chapter President [email protected]

Professionals in any industry work with tools as they set prices for their products or services: operating costs, ramp-up, S-curves, break-evens, ROI goals, and customer value. We understand the concepts and apply them carefully. How, then, do we end up fighting price wars, disappointing customers, and performing below goals?

For a start, consider what’s missing in that list of tools: anything that takes competitive dynamics into account. That’s where war games and simulations come in, and that’s what we’ll see in action on July 26th.

The Oregon Chapter of the Product Development and Management Association (PDMA) invites you to its July Learning and Networking Event. In this highly interactive and thought-provoking program, our experienced speaker will discuss and lead us through pricing decisions, pricing mistakes, and pricing war games. We will participate in simulations that shock, amuse, and enlighten as we ponder how to price effectively.

Acknowledgement

A special thanks to the Oregon Technology Business Center (OTBC) for hosting this event.

Speaker

Mark Chussil, Founder and CEO of Advanced Competitive Strategies.

Mark has conducted hundreds of war games and worked with thousands of strategists in Fortune 500 companies on six continents and helped them make or save billions of dollars. He is a highly rated speaker who’s written three books, chapters for five others, and numerous articles. He also has earned a patent (another is pending) for simulation technology. A 35-year veteran in competitive strategy, Mark earned his MBA at Harvard and his BA at Yale.

Date, Time, and Pricing

Thursday, Jul 26, 2012

6:00-8:30 PM

$20 on-line registration prior to the event

$25 at the door

A discount is available for PDMA members

For more details on the event and the speakers and to register on-line, visit www.pdma.org/oregon

The Product Development and Management Association (PDMA) is the premier global advocate for product development and management professionals. The Oregon chapter's mission is to help local professionals and organizations to identify, develop, and launch more innovative and profitable products and services through cross-industry collaboration, thought leadership, and the sharing of best practices and practical knowledge. For more information about the Oregon Chapter of the PDMA, please contact:

Miki Tokola, Chapter President

[email protected]

We encourage everyone in Oregon who is interested in the Product Development and Management Association to become a member of the National PDMA. For a great explanation on the benefits of membership in the PDMA, please go to: http://pdma.org/about_benefits.cfm